Overview
Two design routes for a single high-traffic telecom stand.
Two directions were developed in parallel: one built on a continuous curved shell, the other on a stacked orthogonal frame. Both hold the same service counters, queue depth and staff positions.
Because the stand serves walk-up traffic, the graphics are resolved at standing height first — everything above it is architecture.
Project information
- Type
- Exhibition Stand
- Scope
- Two concept routes · Spatial layout · Visualisation
- Role
- Design & 3D visualisation
- Images
- 14 renders
Software used
- 3ds Max
- Corona Renderer
- Adobe Photoshop
- AutoCAD
- Adobe Illustrator
Process
Brief & footprint
Stand dimensions, sightlines and visitor flow are resolved before any surface is designed.
Massing studies
Volumes are blocked out in 3ds Max and tested from the aisle, where the stand is actually read.
Material & light
Finishes, signage hierarchy and lighting temperature are calibrated in Corona until the render matches the build.
Final visualisation
Camera set, rendered at print resolution and graded in Photoshop for client and fabrication sign-off.
Gallery
Next project
Nissan
Event & Activation