Overview
A vehicle display built for one clean camera line.
The display is composed around a single hero angle: raised plinth, dark backdrop, and a bright horizon line that separates the car from the environment.
Everything supporting the vehicle — signage, barriers, staff position — is pushed out of that frame.
Project information
- Type
- Event & Activation
- Scope
- Display design · Lighting · Visualisation
- Role
- Design & 3D visualisation
- Images
- 12 renders
Software used
- 3ds Max
- Corona Renderer
- Adobe Photoshop
- AutoCAD
- Adobe Illustrator
Process
01
Spatial narrative
The activation is planned as a sequence — arrival, dwell, capture — rather than a single object.
02
Layout & zoning
Zones are laid out around crowd movement, staffing positions and camera angles for content capture.
03
Brand translation
Identity is carried into volume, colour and signage without turning the space into packaging.
04
Presentation set
A tight render set is produced so the client can approve the experience before production begins.
Gallery
Next project
Lattafah
Event & Activation