Baraa El Barbary

Studio

Space designed first,rendered second.

Exhibition stand render illustrating the studio's approach to structure and light

About

I am Baraa El Barbary, a 3D exhibition designer and generalist. My work sits between architecture and image-making: temporary environments that have to be buildable, walkable and photogenic, usually within a very short programme.

Each project starts as a plan and a sightline study, not a moodboard. Once the space works, the render becomes an instrument of accuracy — materials, lighting temperature and signage hierarchy are resolved in 3D so that what the client approves is what gets fabricated.

The portfolio spans exhibition stands, product launches, marine shows and brand activations, delivered for telecom, banking, automotive, jewellery, fragrance and industrial clients.

  • Exhibition stand design
  • Brand activations
  • Event & launch environments
  • Spatial layout & flow
  • Lighting design
  • Material & finish studies
  • Photoreal visualisation
  • Animated walkthroughs

Software

  • 01

    3ds Max

    Modelling & scene assembly

  • 02

    Corona Renderer

    Lighting & final rendering

  • 03

    V-Ray

    Alternate render pipeline

  • 04

    AutoCAD

    Technical drawings & layouts

  • 05

    Adobe Photoshop

    Post-production & grading

  • 06

    Adobe Illustrator

    Signage & graphic layout

  • 07

    Adobe After Effects

    Animated walkthroughs

  • 08

    SketchUp

    Early massing studies

Experience

3D Exhibition Designer

Exhibition & event contractors

Designing stands and activations from client brief to fabrication-ready visuals — layout, structure, materials, signage and lighting.

3D Generalist

Commissioned visualisation

Modelling, look development, lighting and post-production for interiors, products and spatial concepts across a range of sectors.

Design collaboration

Agencies & brand teams

Working alongside creative and production teams to translate identity systems into built space without diluting either.