Overview
Repetition used as structure, not pattern.
A rhythmic set of vertical elements builds the enclosure, giving the stand a facade from every approach while keeping the interior porous and daylight-like.
Materials stay to three: painted structure, brushed metal detail and a single warm surface for contact points.
Project information
- Type
- Exhibition Stand
- Scope
- Concept design · Detailing · Visualisation
- Role
- Design & 3D visualisation
- Images
- 11 renders
Software used
- 3ds Max
- Corona Renderer
- Adobe Photoshop
- AutoCAD
- Adobe Illustrator
Process
Brief & footprint
Stand dimensions, sightlines and visitor flow are resolved before any surface is designed.
Massing studies
Volumes are blocked out in 3ds Max and tested from the aisle, where the stand is actually read.
Material & light
Finishes, signage hierarchy and lighting temperature are calibrated in Corona until the render matches the build.
Final visualisation
Camera set, rendered at print resolution and graded in Photoshop for client and fabrication sign-off.
Gallery
Next project
Talabat
Event & Activation