Overview
High-energy brand space kept structurally simple.
A bold, saturated environment where colour does the shouting and the architecture stays modular — repeatable frames that can be re-staged at several sites.
The layout accepts crowds: wide entry, no dead ends, and interaction points placed off the main flow.
Project information
- Type
- Event & Activation
- Scope
- Activation concept · Modular system · Visualisation
- Role
- Design & 3D visualisation
- Images
- 9 renders
Software used
- 3ds Max
- Corona Renderer
- Adobe Photoshop
- AutoCAD
- Adobe Illustrator
Process
01
Spatial narrative
The activation is planned as a sequence — arrival, dwell, capture — rather than a single object.
02
Layout & zoning
Zones are laid out around crowd movement, staffing positions and camera angles for content capture.
03
Brand translation
Identity is carried into volume, colour and signage without turning the space into packaging.
04
Presentation set
A tight render set is produced so the client can approve the experience before production begins.
Gallery
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