Overview
One identity resolved across a stand and a touring truck.
Two builds, one language. The stand works as a still room; the mobile unit compresses the same palette and signage system into a body that has to read at speed and from the street.
Every surface on the truck was studied as a moving frame — panel splits, door lines and lighting all placed so the graphics survive the geometry.
Project information
- Type
- Stand & Mobile Unit
- Scope
- Stand design · Vehicle design · Visualisation
- Role
- Design & 3D visualisation
- Images
- 14 renders
Software used
- 3ds Max
- Corona Renderer
- Adobe Photoshop
- AutoCAD
- Adobe Illustrator
Process
Brief & footprint
Stand dimensions, sightlines and visitor flow are resolved before any surface is designed.
Massing studies
Volumes are blocked out in 3ds Max and tested from the aisle, where the stand is actually read.
Material & light
Finishes, signage hierarchy and lighting temperature are calibrated in Corona until the render matches the build.
Final visualisation
Camera set, rendered at print resolution and graded in Photoshop for client and fabrication sign-off.
Gallery
Next project
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