Overview
Product-first architecture for a heavy-equipment floor.
Machinery sets the scale here, so the architecture stays quiet: a wide, grounded platform, deep signage bands and a restrained palette that lets metal and paint finish carry the colour.
Sightlines were tested from the far end of the hall first — the stand had to hold at fifty metres before it was refined at two.
Project information
- Type
- Exhibition Stand
- Scope
- Concept design · Signage hierarchy · Visualisation
- Role
- Design & 3D visualisation
- Images
- 12 renders
Software used
- 3ds Max
- Corona Renderer
- Adobe Photoshop
- AutoCAD
- Adobe Illustrator
Process
Brief & footprint
Stand dimensions, sightlines and visitor flow are resolved before any surface is designed.
Massing studies
Volumes are blocked out in 3ds Max and tested from the aisle, where the stand is actually read.
Material & light
Finishes, signage hierarchy and lighting temperature are calibrated in Corona until the render matches the build.
Final visualisation
Camera set, rendered at print resolution and graded in Photoshop for client and fabrication sign-off.
Gallery
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Exhibition Stand