Baraa El Barbary
Boat Show — principal view

03Event & Activation

Boat Show

Overview

A large-format show environment built around open water.

Structures, entrance gates and hospitality volumes are designed as one family, distributed across a long waterfront site instead of concentrated in a single hall.

Every element is drawn to survive daylight, distance and wind — heavy horizontals, deep shade, minimal fine detail.

Boat Show — Event & Activation

Project information

Type
Event & Activation
Scope
Masterplan · Structure family · Visualisation
Role
Design & 3D visualisation
Images
14 renders

Software used

  • 3ds Max
  • Corona Renderer
  • Adobe Photoshop
  • AutoCAD
  • Adobe Illustrator

Process

    01

    Spatial narrative

    The activation is planned as a sequence — arrival, dwell, capture — rather than a single object.

    02

    Layout & zoning

    Zones are laid out around crowd movement, staffing positions and camera angles for content capture.

    03

    Brand translation

    Identity is carried into volume, colour and signage without turning the space into packaging.

    04

    Presentation set

    A tight render set is produced so the client can approve the experience before production begins.

Gallery

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