Baraa El Barbary
HUW Chinese Day — principal view

16Event & Activation

HUW Chinese Day

Overview

A cultural day compressed into one legible space.

A single-day environment where the stage, display and circulation share one footprint. Colour carries the occasion; the geometry stays plain so the build is achievable overnight.

Sightlines from the seating were fixed first, then everything else was arranged behind them.

HUW Chinese Day — Event & Activation

Project information

Type
Event & Activation
Scope
Event concept · Stage & set · Visualisation
Role
Design & 3D visualisation
Images
12 renders

Software used

  • 3ds Max
  • Corona Renderer
  • Adobe Photoshop

Process

    01

    Spatial narrative

    The activation is planned as a sequence — arrival, dwell, capture — rather than a single object.

    02

    Layout & zoning

    Zones are laid out around crowd movement, staffing positions and camera angles for content capture.

    03

    Brand translation

    Identity is carried into volume, colour and signage without turning the space into packaging.

    04

    Presentation set

    A tight render set is produced so the client can approve the experience before production begins.

Gallery

Next project

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Exhibition Stand